From Expertise to Alignment (1/3)

Servinomy | July 2026

Lately, I have noticed that organisations are putting substantial resources into technology, digital transformation, processes, expertise, and artificial intelligence. Nonetheless, many continue to face the same common challenges: organisational silos, fragmented responsibilities, complex decision-making, and resistance to change.

This led me to a simple reflection. Perhaps the greatest challenge today is no longer acquiring more knowledge or implementing more technology. Perhaps the real challenge is connecting expertise.

As organisations grow and become more specialised, the need for a shared understanding increases. What value are we creating? How do we collaborate? What service are we trying to deliver?

AI is becoming increasingly capable of answering the question "How?" But organisations will still need people to answer the question: "Why?"

One reflection question I often ask myself is: Could a new employee explain how your organisation creates value within 15 minutes of joining?

If the answer is yes, your organisation probably has a strong and understandable service model. If the answer is no, the greatest opportunity may not be the next tool, process or project. It may be alignment.

Because, ultimately, organisations do not create value. People do.

Which theories fall under this?

• Organisational Simplicity: This article targets a sore spot in modern companies: the proliferation of procedures, tools, and projects that create silos and complex decision-making. Servinomy advocates here for returning to the basics ("How do we create value?") instead of stacking even more systems.
• Self-Determination Theory (SDT - Connectedness): Servinomy believes the challenge lies in connecting expertise. SDT posits that people are only motivated when they experience connectedness. By focusing on alignment between people (rather than on systems), this belief taps into a basic psychological need.